Name: Pamela Kafesu
Category: Female Entrepreneur of the Year
Tell us a bit about yourself?
I am a wife and a mother of three. I started baking as a hobby, baking for my family. Gradually I began baking for friends and relatives alongside being in full time employment. I began getting more orders and eventually decided to bake full time from home. My dream started to grow and I wanted to own my own shop which became a dream come true in July 2013 when I took over The Cake Emporium in Halesowen. Since then the business has continued to grow from strength to strength.
How did you find out you had been nominated?
I found out through friends who were closely following the ZAA nomination process.
What was the feeling when you found out you had made the shortlist?
I was very surprised and pleased that I had been recognised not only in one category but two.
What would it mean to win?
Winning would mean a lot to me as it would validate my efforts as a woman and businesswoman. It would prove that women can make it in this world alongside other daily duties of being wives, partners, mothers, family and friends.
What keeps you motivated?
There a number of factors that keep me motivated, such as striving to continue creating beautiful tasty cakes for my customers and delivering an excellent service, my family and being able to provide for them, and the challenges that come my way each and everyday and the hunger to continue growing as an individual and as a business.
What projects are you currently working on?
My projects are ongoing and differ from day to day in my industry. I have a number of wedding cakes lined up for later in the year which is a major event in this industry.