Velvet Lovejones (Born Blessing Rufaro) is the CEO and Founder of Lovetown Inc.,Bizzie Doin Nuthin, Zimvibes with (DJ Losa) and ZimEntertainment. He has extensive experience in the music and film industry and holds a Bsc Degree in Creative Technology and Enterprise, as well as a Diploma in Music Technology. his career as a radio personality saw him interviewing the likes of Reverend Jackson, Kirsty Coventry, former Zimbabwean Vice President Joyce Mujuru, Popcaan, P Square, Tony Rebel, the late Chiwoniso Maraire, Ice Prince and Buju Banton. Together with Tich Mataz, he presented the ZBC radio show Coca Cola Jam Zone. At the University of Portsmouth, Velvet Lovejones was one of the pioneer radio presenter at Express Fm, a radio station based in Portsmouth UK.
As a television producer Velvet Lovejones created the popular ZBC Rockers’ Vibes, the first ever Television Reggae Show in Zimbabwe, where he also had the role of presenter. Lovejones was also the Producer and presenter of the ZBC music show, Coca Cola on the Beat. His career as music producer spans over 15 years at Lovetown Studios where he has had the opportunity to work with local and international artistes, including the late Chiwoniso Maraire, Jah seed(Bongomuffin, Cynthia Mare, BK and Kazz, Rassie Ai, Tanga WekwaSando, Pied pipers, Junior Brown, MC Chita, Mizchief, Wargames, Mic Innity, Abra Tribe, Jusa Demementor,Blue James from Basement Jacks. Love Town Studios also spearheaded the Zimdancehall movement. As a contribution to the local community, Love Town Studios offers free studio time to up and coming artistes.
Lovejones landed a role in the Zimbabwe sitcom Waiters and he also featured in the movie The Last Picture, directed by Farai Sevenzo. His involvement in film includes being an Creative Director at Mighty Movies. Lovejones contributed to the filming and creation of the DVD to help market Zimbabwean and Zambian tourism, working together with Honourable Minister of Tourism, Walter Muzembe. In the last Zimbabwe Elections, Lovejones had an active part in the Election Media Committee and while in Portsmouth UK he contributed to Portsmouth University, Portsmouth Museum, Portsmouth City Council and the Mayor’s office. Velvet Lovejones continues to work as a Master of Ceremony for reggae festivals and corporate events.