The Zimbabwe Achievers Awards (Z.A.A.) was founded in 2010 by Conrad Mwanza. Z.A.A. is the pinnacle of celebration of talent, art, business, expression and achievement in the Zimbabwean community throughout a very broad spectrum of genre, born out of a simple vision. The Z.A.A is a distinctly special awards ceremony seeking to recognise Zimbabweans who have pushed the limits against all odds to raise the Zimbabwean flag high and do both themselves and their fellow countrymen proud. The Z.A.A. has become one of the most important events in the African community.